Design powers

Design powers

Three skills are at the heart of design. We call them the design powers. They are the hammer, saw and wrench of your toolbox.


Creative thinking/doing

Creativity is often associated with art and a way of expressing oneself. And if it is not associated with art, creativity is classically placed in the field of innovation and design. However, creativity can be found in any work process! It is at places where you least expect it. Creativity is the super power you need to thrive in ever-changing situations, to find options in conflict areas, and to overcome your own fixedness to see things differently as they are now.



One picture says more than a thousand words. It is very cliché and also very true. Words are more abstract than images and therefore it is more difficult to envision (what’s in the word!) possible solutions, future scenarios, other perspective, etc. with words than it is with images.

Visualising is the super power you need to explain complex situations, to clarify a systems and ideas, and to give insight in unrational issues such as feelings and experiences.


Problem spotting

Einstein: ‘If I had one hour to solve a problem, and my life depended on the solution, I would spend 55 minutes determining the right question to ask. For once I know the proper question I could solve the problem in less than five minutes.’ Problem spotting is the super power you need to observe the ordinary and see opportunities, to take step back and discover the systems at work, and to prevent you from solving the wrong problem.